Genesis is a great brand. At the moment, it's one of the best out there. The thing is Genesis needs to go right after AMG, BMW-M, Audi-S, Porsche, Lexus-F, NISMO and Acura's Type-S all at the same time. Kia's GT line, Hyundai's N brand and Genesis R-Spec are great lines to introduce vehicles that can, and will, directly challenge the European and Japanese performance vehicles, all at lower price points. One thing the the Hyundai corp needs to remain is affordable. That is their claim to fame, they are affordable. Turbo-4 cylinders with cross plane crankshafts, Twin Turbo V6 engines with DCT and 10-speed automatic powertrains and Twin turbo Hybrid V6 powrtrains need to fill up the performance roster. Performance is what gets a car company respect. Bring out some trucks, some real trucks. Twin turbo V6, 4x4 or all wheel drive, rear wheel based, 5ft and 6ft bed options, off road capable and good looking. Something to perform around the size of the Ranger, the Tacoma and the Xterra but with more power. It should be the Barabus Mercedes X-Class pickup that America never got. Turn up the heat on the G70 with an 475hp 3.5L twin Turbo hybrid R-Spec model in both sedan and coupe form that can go toe to toe with the Audi RS5, the C63 and BMW M3, Give the G80 R-Spec a proper R-Spec model with 500hp and it loose on the AMG E53, the M550i X-drive and the Lexus GS-F, bring out a GT90 R-Spec coupe to rival cars like the BMW M850i coupe, and the S560 coupe and a G90 R-Spec sedan to rival the S8 Audi, the BMW 750 and the Mercedes S560, Bring out a sharp and aggressive Azera N to do battle with the new Acura TLX Type S, with a 425hp 3.0L Twin Turbo V6 and all-wheel drive. bring out a RWD based AWD 3.0L 425hp Tiburon GT coupe to replace what the Genesis coupe was to compete with cars like the Lexus RCF, Infiniti Q60 400 Red Sport and the Mustang. Turn the Veloster into a car that can do battle with the Civic Type R, the AMG A45S, the BMW M235i gran coupe and upcoming STI. Let the Kia K900 have more power to batle the Lexus LS series with a twin turbo Hybrid of its own, Give the Stinger a 500hp twin turbo powertrain with a DCT behind it aggressive styling inspired by the new Optima and set it loose on American muscle cars, put the Telluride and the Palisade on RWD chassis and give them 400hp, As far as the trucks from Genesis, Kia and Hyundai, they should compete with the Ranger, the Xterra, the GMC Sierra Denali, the Toyota Hilux and the Honda Ridgeline. Now, when I say compete with the ridgeline, I mean as far as storage. It should have a assisted multifunction tailgate, a trunk in the bed larger than the Honda trunk, a 5ft and 6ft bed option and it should have storage compartments in the sides of the bed of the trunk. The biggest thing is that none of these vehicles should cost over $75,000 fully loaded and even with that price, no corners should be cut! Even if they go after porsche evenutally or whatever, the vehicles I mentioned above should be the vehicles that Hyundai/Genesis/Kia should be focused on. Once that happens, yes the brand will get the respect it deserves
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