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Discussion Starter #1
With all the awards the Genesis lineup has been getting, including the G70, do you think they will ever get the same level of respect as brands like BMW, Audi, and Mercedes? It's frustrating sometimes to see Genesis get overlooked just because they haven't been in business as long as the others.
 

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Very true. When somebody would ask about my new G70, and I told them it’s a Genesis, I would usually get a blank stare. Now, i’ve started saying, ‘it’s a Genesis - Hyundai and Kia’s luxury brand’.
The brand recognition will come, it’s just going to take some time.
 

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Very true. When somebody would ask about my new G70, and I told them it’s a Genesis, I would usually get a blank stare. Now, i’ve started saying, ‘it’s a Genesis - Hyundai and Kia’s luxury brand’.
The brand recognition will come, it’s just going to take some time.
If they continue to rack up the awards at this rate, Genesis will force people to take notice in them. Like Drwilsc I've gotten into conversations with people about cars and I've gotten the blank stares too if I mention anything about Genesis.
 

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It will take a lot of time, like it did for Japanese brands. Fast forward 15-25 years and some people place Lexus as high as BMW. Genesis is on track but remember, they're just starting...
 

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It will take a lot of time, like it did for Japanese brands. Fast forward 15-25 years and some people place Lexus as high as BMW. Genesis is on track but remember, they're just starting...
The clock can move faster depending on the wave of Genesis products we're expect to see, both ICE and Electric vehicles.

Genesis has a very strong fighting chance.
 

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Discussion Starter #6
The clock can move faster depending on the wave of Genesis products we're expect to see, both ICE and Electric vehicles.

Genesis has a very strong fighting chance.
Yeah Genesis can definitely ride the wave for both kinds of vehicles. Hyundai has been really on the ball recently with the vehicles they're releasing.
 

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They have put together a dream team of executives to handle every part of the car. I think they will excel and blow everyone away.
 

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They have put together a dream team of executives to handle every part of the car. I think they will excel and blow everyone away.
That's very true, their executives are pretty stacked, especially now that they hired Filippo Perini.
 

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The first thing that has to happen is brand separation. By this I mean totally divorced from Hyundai/Kia dealerships. Separate building and staff. Sales, service, parts. Prime example is the Hyundai/Genesis dealer in Irving, TX Both are located in what was once the dealers Oldsmobile building.
444
And, sadly it shows. Only one Genesis on the floor, off in a corner no less. The rest of the cars are outside. Uncovered and exposed to the elements.
446
Parts and service are lumped together in the same building with Hyundai. Excuse me but this just doesn't cut it IMHO.
 

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The first thing that has to happen is brand separation. By this I mean totally divorced from Hyundai/Kia dealerships. Separate building and staff. Sales, service, parts. Prime example is the Hyundai/Genesis dealer in Irving, TX Both are located in what was once the dealers Oldsmobile building. View attachment 444 And, sadly it shows. Only one Genesis on the floor, off in a corner no less. The rest of the cars are outside. Uncovered and exposed to the elements. View attachment 446 Parts and service are lumped together in the same building with Hyundai. Excuse me but this just doesn't cut it IMHO.
It would've been a great idea to have completely separate dealerships for Genesis but at this point I don't know if they would justify spending the money for it.
 

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My understanding from my servicing dealer is that the mother ship has issued an ultimatum to the dealers. Fish or cut bait !
 
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