Genesis G70 Forum banner

1 - 5 of 5 Posts

·
Super Moderator
Joined
·
34 Posts
Discussion Starter #1


Releasing halo supercars is a great way for automakers to showcase what they’re capable of and attract new customers to their brand and showroom floors. Hyundai’s new Genesis luxury brand is taking a different approach and ditching the idea of a straight-line performance halo car.

In an interview with Australian publication Motoring, Genesis brand chief Manfred Fitzgerald said “If you need a halo vehicle and all that, that’s not our spiel.” This was said at the unveiling of the GV80 concept at the New York auto show recently.

He claims that a super-fast acceleration time from 0-100km/h is meaningless to the average consumer. “Whether its 2.6 or 2.7 seconds who cares?” Instead Genesis plans to focus on just developing vehicles that customers want.

“Alternative propulsion systems are at the core of this brand,” Fitzgerald said. “We truly believe in that. If you look at what’s happening with electrification, performance will not have that dominant role anymore.”

Contrary to what we’re seeing with other luxury brands and their offerings including the Lexus LFA, Acura NSX, Audi R8, and the Mercedes AMG GT; Korean automakers traditionally do not like producing halo cars. Companies like Hyundai, Kia, Daewoo, and Renault Samsung have never produced a supercar.

Perhaps this is good news for us because what Genesis could be spending on supercar research and development can be allocated elsewhere, like the upcoming GV80 or the next gen G70.
 

·
Registered
Joined
·
387 Posts
But... perhaps they could also be the first Korean brand to produce a supercar as well?
They seem to be very budget focused and supercars for brands like this doesn't result in great return, instead its all the volume products they had so far.

The question is if they really need it?

Not everyone needs to follow the same script.
 

·
Registered
Joined
·
70 Posts
I'm sure they don't need it and I agree, manufacturers don't need to follow the same agenda. I would be interested if they would put out at least a rendering or drawing of some sort just to see what they would have thought up in terms of a supercar... even if they don't plan on producing it at all.
 

·
Registered
Joined
·
77 Posts
I can't see it happening. That's not who their target market is, and that's not what they seem to be about so why put pointless money into R&D and all of that. Just would be a waste of time and resources.
 
1 - 5 of 5 Posts
Top