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The freshly formed Genesis brand, Hyundai’s luxury arm, is teasing a new concept that it plans to reveal at the New York Auto Show.

The car, which Genesis calls the New York Concept, is a design study to foreshadow what we can expect from Genesis in the future. The car, which will be a four-door sports sedan, is also said to serve as a preview of the upcoming G70 which will look to compete against the BMW 3 Series and Mercedes C-Class.

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