[FastG]

Has anyone wondered who the average Genesis owner is? Genesis has their own definition of who buys but it doesn’t entirely reflect the people I see in G70’s, G80’s and G90’s during the odd spotting. That definition was published as “upscale buyers who are savvy, affluent progressives, who are reasonable, progressive and young,” a demographic younger than the average German luxury car buyer.

Problem is, the lack of SUV's and CUV's are holding them back from attracting that group. Take a look at sales stats, they are LOW. Everyone I know driving a Genesis loves it, a small portion doesn't and an even smaller group seriously consider going Genesis right now. Oh, and 80% of that last group like myself presently own a Hyundai product. I love my 14' Genesis 3.8, its aged well and kept me loyal to Hyundai/Genesis.

Driving around and observing who's behind the wheel, I've seen a lot of boomers in G80's, a long shot from the "savvy, affluent progressives." G70's have 1/2 as many younger boomers, older millennial's with younger millennial's as the smallest group. These groups have grown up around mostly sedans and more traditional SUV's and make up a dying age range of car buyers. The rest are younger and don't care for sedans as much. Basically they want what Genesis should be selling.

As Genesis prepares to launch crossovers, CUV's and SUV's to rival Infiniti, Lexus, Acura, Mercedes, BMW, Audi, Jaguar and others we're going to see a massive demographic shift. The G70 is a soft launch towards that and I won't be surprised if many on this board are older millennial's to younger boomers, even older.

It gets even harder for Genesis as there's race to offer the most affordable and attractive luxury compact from the leading luxury automakers. Not to mention the vast amount of CPO vehicles with a few worry free years of warranty left on them.

In case you're wondering, i'm 40 y/o male and in a senior management position, close to other Gen owners I meet.

 

[WilliamB]

You're right on an older crowd buying these new. With Mercedes I've seen a similar situation play out. Cheaper models like the CLA got younger millennials.

 

[Sleighman]

BMW and Mercedes have ballloned in price. Now is the time to buy this car. As they get more respect they will get more $$$$$. I am 52 years old empty nester. Not really a brand loyalist. I have owned BMW's, Infiniti, Mercury, Ford, Chevy, Dodge, cars trucks and SUV's. I feel like Genesis is the best bank for the buck. You get a solid package designed by people who are top of thier game with talent. Just look them up.

 

[Robert88]

I've seen a lot of people in their 40's and older in G70's and G80. But I've also a good amount of younger "milennials" in the G70 as well.I feel like as more G70's start showing up on used car lots, more young people will buy them.

But if Genesis wants to attract more young new car buyers they have to price the upcoming GV70 SUV very competitively.

 

[flycaster]

Can't help myself, so I'll jump in. Until retiring at age 60, all that I drove were company cars (Mercury Sable, GM Skylark, LeSabre, Bonneville, Impala, etc...nothing special, but free of charge). However, at retirement, I started with BMW 2002 325i and then adding a 2006 Z4. Then about 11 years later, got a 2013 ATS 2T to replace the 325 and a 2017 MB C-300 coupe to replace the Z4. With this line up, the ATS was the best road handling car overall; even better than the classic and best BMW 325 (E46). However, at 80, with the C300's lease being up, I went for the G70 3.3T (Elite/Prestige) and have to say, without a doubt, this car handles better than any of the previous car. Man, I'm real happy camper and hope I'm around long enough to enjoy the next Genesis sport sedan, or coupe,

 

[FastG]

Can't help myself, so I'll jump in. Until retiring at age 60, all that I drove were company cars (Mercury Sable, GM Skylark, LeSabre, Bonneville, Impala, etc...nothing special, but free of charge). However, at retirement, I started with BMW 2002 325i and then adding a 2006 Z4. Then about 11 years later, got a 2013 ATS 2T to replace the 325 and a 2017 MB C-300 coupe to replace the Z4. With this line up, the ATS was the best road handling car overall; even better than the classic and best BMW 325 (E46). However, at 80, with the C300's lease being up, I went for the G70 3.3T (Elite/Prestige) and have to say, without a doubt, this car handles better than any of the previous car. Man, I'm real happy camper and hope I'm around long enough to enjoy the next Genesis sport sedan, or coupe,

Its the great thing about buying from a brand putting up as much fight as Genesis is now. The Japanese did something similar in the 90's.

 

[Robert88]

Can't help myself, so I'll jump in. Until retiring at age 60, all that I drove were company cars (Mercury Sable, GM Skylark, LeSabre, Bonneville, Impala, etc...nothing special, but free of charge). However, at retirement, I started with BMW 2002 325i and then adding a 2006 Z4. Then about 11 years later, got a 2013 ATS 2T to replace the 325 and a 2017 MB C-300 coupe to replace the Z4. With this line up, the ATS was the best road handling car overall; even better than the classic and best BMW 325 (E46). However, at 80, with the C300's lease being up, I went for the G70 3.3T (Elite/Prestige) and have to say, without a doubt, this car handles better than any of the previous car. Man, I'm real happy camper and hope I'm around long enough to enjoy the next Genesis sport sedan, or coupe,

I always enjoy hearing stories like this. I'm happy to hear you're enjoying your G70 @flycaster. Aside from handling, how else does it compare to your C300?

 

[flycaster]

I always enjoy hearing stories like this. I'm happy to hear you're enjoying your G70 @flycaster. Aside from handling, how else does it compare to your C300?

I have the MB C-300 coupe. I feel that the C-300 coupe is way better looking than the G70...but, then again, most coupes look better than sedans. I only had the 2T engine in the MB, so not fair to compare HP and TQ. But, as far as transmission smoothness goes, didn't notice much difference as both are quite smooth. The MB's interior was more luxurious looking...probably the classiest interior for its class. The MB was a couple of $1000 more than the G70 (coupes are generally more expensive than sedans,) but had no where near as many tech goodies. I think I like the G70's infotainment system better than that of the MB. The G70's free of charge three year Sirius, Connected Services, and oil/filter maintenance service is a big plus over MB's charging $$$$. Haven't used Genesis' free pick up and delivery service yet; but if they stay true to their word, this would be quite the deal. I found the seats (and the drive) in both cars to be very comfortable, even though the MB had leatherette...which BTW never got hot and was quite comfortable. Both cars feel very, very solid on the road. However, they differ, as one would expect, in their driving characteristics. Both are fairly quite and rattle free on the road. The MB had seat belt harnesses that came forward when you entered the car...very convenient, no leaning back for the belt. The MB does absorb road imperfections better than the G70 (to be expected,) although the G70's ride is quite acceptable on the smoothness scale...given that it is a real sport sedan.) But, when it comes to the feel of where you are and the preciseness (responsiveness) of the drive, the G70 is the true winner. Although the MB C-300 coupe is a luxury car with "sporty" handling, as a driver's car I'd rate is behind the pre-2006 MBW 325 and Z4, which are behind the ATS, and the G70 as the best sport sedan for the buck...hands down!

 

[FastG]

To be fair Mercedes is a well established brand and will always have the capacity to outpace most luxury automakers. Genesis included and it something I learned to accept.

 

[tompass]

76 and this is my second Genesis. Had an '11 4.6 that was traded for 2013 Lexus GS 350. Loving the the new G70.

 

[flycaster]

To be fair Mercedes is a well established brand and will always have the capacity to outpace most luxury automakers. Genesis included and it something I learned to accept.

Quite true.

 

[Robert88]

I have the MB C-300 coupe. I feel that the C-300 coupe is way better looking than the G70...but, then again, most coupes look better than sedans. I only had the 2T engine in the MB, so not fair to compare HP and TQ. But, as far as transmission smoothness goes, didn't notice much difference as both are quite smooth. The MB's interior was more luxurious looking...probably the classiest interior for its class. The MB was a couple of $1000 more than the G70 (coupes are generally more expensive than sedans,) but had no where near as many tech goodies. I think I like the G70's infotainment system better than that of the MB. The G70's free of charge three year Sirius, Connected Services, and oil/filter maintenance service is a big plus over MB's charging $$$$. Haven't used Genesis' free pick up and delivery service yet; but if they stay true to their word, this would be quite the deal. I found the seats (and the drive) in both cars to be very comfortable, even though the MB had leatherette...which BTW never got hot and was quite comfortable. Both cars feel very, very solid on the road. However, they differ, as one would expect, in their driving characteristics. Both are fairly quite and rattle free on the road. The MB had seat belt harnesses that came forward when you entered the car...very convenient, no leaning back for the belt. The MB does absorb road imperfections better than the G70 (to be expected,) although the G70's ride is quite acceptable on the smoothness scale...given that it is a real sport sedan.) But, when it comes to the feel of where you are and the preciseness (responsiveness) of the drive, the G70 is the true winner. Although the MB C-300 coupe is a luxury car with "sporty" handling, as a driver's car I'd rate is behind the pre-2006 MBW 325 and Z4, which are behind the ATS, and the G70 as the best sport sedan for the buck...hands down!

That's definitely a fair comparison of the two vehicles. I don't think anyone is expecting Genesis to outdo Mercedes in interiors but the fact that it can be comparable is very impressive, it's definitely a nice place to sit. The infotainment system in particular is great to use. At the price you can get a G70 the value is there for sure!