[FastG]

Hyundai's next step in delivering on sporty vehicles might be with an EV based off their '45' concept, along with other Hyundai EV's inspired by it. The Sensuous part is meant to represent “enhanced emotional values that customers can experience through design,” with Sportiness “determined to implement those values through innovative mobility solutions.”

As if that wasn't big news for us already, Hyundai said they will be offering a unique level of customization in '45' inspired vehicles: “how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes.”

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PRESS RELEASE
22 August 2019 - Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show (Sept. 10-22, 2019).

Inspired by looking back at the brand’s first model in the 1970s, the 『45』 fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design.

The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.

The Hyundai 『45』 concept car will be unveiled to the world on Sept. 10 at the Frankfurt Motor Show (09:25 CET, Hall 11). Hyundai will showcase various future innovations in vehicle technology and integration of lifestyle applications to illustrate STYLE SET FREE.

 

[GenesisFast]

The photos from its debut in Frankfurt are out and it's a very interesting design to say the least. It kind of reminds of the Honda e a bit.

 

[FastG]

I'm starting to realize how oddly familiar this is looking to the Nissan concept that payed homage to older Datsun coupes.

Hopefully Genesis has plans to create a more original design come production.