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Super Bowl LIII fan experience

1K views 7 replies 4 participants last post by  Roderick 
#1 ·
Genesis has announced a special consumer event for their new lineup that will take place from January 26 to Feb 2nd. It will consists of giveaways and test drives of their new models including the G70 at different locations in the Atlanta area. Public events like this serve as a great opportunity to increase awareness for the brand and prove their luxury and performance pedigree. https://www.prnewswire.com/news-releases/genesis-drives-the-ultimate-fan-experience-in-atlanta-during-super-bowl-liii-300784048.html
 
#2 ·
Something like this would have been far more successful years ago, as viewership of the NFL has been steadily decreasing over the past few seasons. Allocations for their cars are still quite limited and there are many dealers in my area that don't have a G70 on the showfloor.
 
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