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Dealership Experience

Cars.com recently shared their experience buying a brand new Prestige 3.3-liter AWD in Mallorca Blue, part of a year-long test to see how good the G70 is, after winning Best Car of 2019. If you're doing a trade-in like Cars.com, this comes as essential reading that emphasizes the necessity of shopping around and negotiating for the best deal. A lack of separation between Hyundai and Genesis dealership experience was also revealed, a major flaw we're all familiar with.

To avoid any special treatment, we conducted negotiations with our personal email addresses and cellphone numbers, revealing only after the final agreed-upon price that it was a Cars.com company purchase. Negotiating with a trade-in may seem trickier, but if you compare similarly equipped cars and focus on the bottom line — that is, the difference between the trade and the new car, including all taxes and fees — it can still be straightforward.

At the time, Genesis offered no regional cash incentives available to all shoppers on the G70. Given the limited inventory, we expected little movement on the G70's price; it might come down to which dealer would give us the most for the Atlas.

Our first negotiations fell through on a G70 Prestige at a suburban dealer that offered us $34,000 on the trade but no money off the G70. We approached a second dealer the following week in Chicago's far-northwest suburbs on a G70 Elite. The dealership offered $32,000 on the Atlas and $1,000 off the G70, for a net difference of $17,517 after taxes and fees. It wouldn't budge below that.

With the Elite offer in writing, we approached a third dealer with both Elite and Prestige examples. After the dealer appraised our Atlas, we got the difference down to $16,500 on the Elite, or about $1,000 better than the dealer we just came from. But for its G70 Prestige, the dealership wanted $19,900. That was another $3,400 for a car priced only $2,500 more, or what the kids might call a raw deal. The more we eyed the higher-optioned G70 Prestige, however, the more we wanted it. The extra tech features would match up better in planned comparison tests throughout the year versus our usual rotation of well-equipped press vehicles, and its striking Mallorca Blue paint job would photograph better.

We pushed back on the $19,900 difference, pointing out the disparity versus the Elite. Factor in taxes, and an equivalent deal on the Prestige should land around $19,250. After three rounds of back-and-forth with our salesman and his manager, the dealership came down to that number. We shook hands, disclosed the deal as a Cars.com company purchase and placed a deposit.
Despite the automaker's talk of showroom separation and specialized staff for Genesis shoppers, the three Chicago-area stores we visited had no appreciable differentiation. Hyundai salespeople peddled Genesis sedans right alongside Hyundai products at half the price.

Like other Genesis models, the G70 comes with three years of complimentary valet maintenance: Tell Genesis where you are, and a dealer sends someone to take your car and leave a loaner for as long as the service requires. We'll report how it works, but Hyundai needs all the help it can get to separate the experience for its newish luxury brand.

We'll own the G70 for a full year and compare it to other luxury sports sedans, no doubt including the redesigned 2019 BMW 3 Series. We'll also report on observed gas mileage, any recalls or mechanical issues and, of course, our long-term impressions behind the wheel. Stay tuned.
Source: Cars.com
https://www.cars.com/articles/we-bought-a-genesis-g70-heres-what-we-paid-1420757273694/https://www.cars.com/articles/we-bought-a-genesis-g70-heres-what-we-paid-1420757273694/












Pricing

Another key part of the experience is the bottom line which when broken down apparently didn't add up. If you're serious about buying a G70 (or already have), insight like the low trade-in value of $31,000 on their VW Atlas with $2,916 off the G70 Prestige AWD, pricing and availability of standard and limited-run models for the U.S. market, and more will help to learn what to expect from this rising luxury automaker.

Choosing the engine and drive type didn't mean the end of any decisions. With AWD and the 3.3-liter engine, the G70 comes in four major trims:

  • The Advanced ($46,745 including destination) has a full slate of safety and multimedia features plus leather upholstery, heated and cooled seats, a heated steering wheel, 18-inch alloy wheels, Brembo brakes and a sport-tuned suspension with fixed-rate shocks.
  • The Elite ($48,495) adds a moonroof, rain-sensing wipers, wireless smartphone charging, parking sensors and curve-adaptive headlights.
  • The Prestige ($50,995) gets all Elite features plus quilted Nappa leather and a suedelike headliner; it also adds a head-up display, 360-degree camera system and heated rear seats.
  • Beyond that, the Sport ($52,495) adds darkened exterior effects, unique interior colors, 19-inch alloy wheels with Michelin Pilot Sport 4 summer tires and adaptive shocks.
Extra-cost features beyond each trim are limited to a handful of dealer accessories. Two limited-run launch editions — the Design ($51,745) and Dynamic ($53,245) — build on the Prestige and Sport, respectively, with unique colors for the Design and more performance enhancements for the Dynamic; only 400 versions of each will be made for the U.S. market.
Two days later, we returned with the Atlas to seal the deal. After nearly two hours and another $76 for new license plates (the Atlas' transfer plates were about to expire, it turned out), we made our Genesis exodus. Our G70, a Prestige 3.3-liter AWD with Mallorca Blue paint and gray Nappa leather, came to $51,225 including destination and $230 in accessories.

After the Atlas trade, it ultimately cost $19,326, including the new plates.

Calculating the trade-in value on the Atlas, or exactly how much discount we got, is tricky. The sale contract indicated a $31,000 trade-in value on the Atlas and a discount of $2,916 on the G70 — a low trade-in value but 5.7 percent off the G70 before taxes and fees, some of which didn't add up in the contract — but it all wraps into the same bottom line, and that's the only number we cared about.
Source: Cars.com
https://www.cars.com/articles/we-bought-a-genesis-g70-heres-what-we-paid-1420757273694/https://www.cars.com/articles/we-bought-a-genesis-g70-heres-what-we-paid-1420757273694/
 

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I'm curious if there any restrictions or stipulations to that valet service. Its a clever way for them to try and distinguish their premium brand, but it sounds like they still have lots of improvements to make on a dealer level.
 

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Not everyone is going to have an approved local dealer, so it will be interesting how they plan on handling customers out of the area. I agree that owners in this segment expect a high level of convenience when it comes time for repairs and maintenance.
 

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Biggest downside to personalized service outside of the dealership setting is the cost that come with it.
Much easier to have everyone on site and have the customers come to you especially being a cheaper luxury brand.
 

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If this is a segment that Genesis wants to seriously complete in, then they are going to have to absorb some running costs. How can anyone look at them as a proper luxury rival if their customer service is more or less the same than what you get from Hyundai?
 

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Many questions to be answered that we will never know but all I know is Hyundai and Kia have grown at the same pace, slow and steady, and throughout that grown to these heights.
I haven't seen another automaker pull off the same thing in the automotive climate we've had over the past 2 decades. Whatever they're doing... its working.
 

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I agree that there needs be a bigger distinction between the Genesis and Hyundai brands, but keep in mind they are still quite new to the luxury segment. They have already realized many of the issues presented by their current dealership model and they are making a lot of changes to it this year.
 

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Pop up shops might be one temporary way around it.

With some research on where their buyer demographic lives and frequents I bet it will work and see success. Its a strategy proven by Mercedes.
However at the same time they'll get a lot of window shoppers.
 

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Most automakers are slowly transition to online sales and Hyundai has already been making some headway with their Shoppers Assurance program. You're given 3 days to return a vehicle purchased online if it does not live up to your expectations. Car just has to have no damage and have less than 300 miles.
 
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